The uncomfortable truth about scaling your business to multiple 6 figures (even 7 figures) is that it requires a ‘multiplied’ approach to your marketing.

Ok, you may know this already, but you’ve also had many of these thoughts, yes?

“I stink at marketing! I wish I didn’t have to do any of it.” 

“I don’t know the first thing about getting the word out there in a ‘10x’ way.”

“How am I going to do more marketing? I just don’t have time!”

“I’m not meant to be a marketer, I want to do what I’m good at – not this.”
 
“Good marketing seems so inauthentic, even sleazy. I don’t want to be like that, even if it means having more clients.” 

I get it. I used to feel that way too. Until I approached marketing with a new mindset…and now I love it.

Listen, you are not alone. You’re like

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How does making $20K, $50K or $100K a month, with 14 weeks of vacation sound?

If you’re ready to reach this kind of revenue (going from six to multiple six, and eventually seven figures), it’s likely going to require a dramatic increase in your leads, clients and customers.

That means turning up the volume on your marketing to be omnipresent – the kind of marketing that makes it seem like you’re everywhere, also making you look like an expert in the marketplace.

Yes, I know you’re probably already maxxed out and likely overwhelmed, wondering how you could possibly create enough content, hire enough people, or put yourself out there consistently to really ramp up your marketing like this.

Sounds like a lot more work you already don’t have time for, yes?

The good news is, you don’t have to be the one to do all the marketing work. And

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You’re probably someone who comes up with a million ideas, yes? We entrepreneurs are what I call “high-idea generators”.

We love to dream about what could be, new ways of thinking about things and how to help people. You too?

The minutiae? Not so much.

Dealing with numbers and tiny details doesn’t feel as exciting. Measurements. Indicators. Spreadsheets. Schedules. Deadlines. Systems? They’re not that compelling, and so we tend to not put our focus there as much. We’d rather make money or talk to someone.

Here’s the thing, though. What got you “here” (overwhelmed, kinda winging it, not growing as quickly as you’d like and not necessarily knowing the details) won’t get you “there”, whether that’s 50K a month or even 100K a month, with many weeks of unplugged vacations per year.

If you truly want to grow both your earnings and your down time (like these women), a transformative

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The streaming giant will report its second-quarter earnings on Tuesday, and it’s shaping up to be one of the most consequential moments in the 25-year history of the company.

Whatever happens Tuesday could reshape the future of the company as well as the entire streaming sector. As goes Netflix, so goes streaming.

“There will be hell to pay if they report a number that is significantly higher than the 2 million loss being thrown around,” Andrew Hare, a senior vice president of research at Magid, told CNN Business.

The streaming market has matured and saturated, Hare noted. So investors will be asking: “What’s next and where is the growth going to come from?”

Netflix is ​​pinning its hopes on potential savior: advertising.

The company announced Wednesday that it will partner with Microsoft on a new, cheaper ad-supported subscription plan. Despite Reed Hastings, Netflix’s CEO, being allergic to the idea for

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Barry’s Rooftop is getting a new amenity that could come in handy during Nebraska football Saturdays.

Owner Mark Suleiman said he is working on adding full-service bathrooms to the open-air space on the top floor of Barry’s Bar and Grill at Ninth and P streets and hopes to have them ready in time for the first Husker game in Ireland on Aug . 27.

“We’re hoping the city approves our permit and that the supply chain challenges allow us to get those installed before kickoff,” Suleiman said. “It’ll be close.”

Suleiman, a Lincoln-based real estate investor who bought the iconic bar last year and reopened it during football season, said the bathrooms will be very modern, with high-end finishes and motion sensors that will facilitate a touchless environment.

“These aren’t the tired Memorial Stadium troughs,” he said, referring to urinals in the men’s bathrooms at the stadium.

People are also

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