In the modern music industry, the gap between a crowded venue and an empty room is rarely about the quality of the music alone. With so many digital distractions vying for a fan’s attention, a musician must act as both an artist and a savvy marketer. The goal is to move beyond simple announcements and instead create an immersive narrative that begins weeks before the first note is played. You need to treat your concert promotion as an integrated campaign, and here are some tips to help you.

Set up well-made landing pages
Before you send out a single tweet or post a flyer, you need a centralized home for your event that acts as more than just a ticket link. A dedicated event landing page is the most effective way to provide fans with a look into what they can expect, including venue maps, set times, and exclusive media. … Read more



