The streaming giant will report its second-quarter earnings on Tuesday, and it’s shaping up to be one of the most consequential moments in the 25-year history of the company.
Whatever happens Tuesday could reshape the future of the company as well as the entire streaming sector. As goes Netflix, so goes streaming.
“There will be hell to pay if they report a number that is significantly higher than the 2 million loss being thrown around,” Andrew Hare, a senior vice president of research at Magid, told CNN Business.
The streaming market has matured and saturated, Hare noted. So investors will be asking: “What’s next and where is the growth going to come from?”
Netflix is pinning its hopes on potential savior: advertising.
The company announced Wednesday that it will partner with Microsoft on a new, cheaper ad-supported subscription plan. Despite Reed Hastings, Netflix’s CEO, being allergic to the idea for